國立虎尾科技大學 |

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	AI in Marketing, Sales and Service/ by Peter Gentsch.
其他題名:	How Marketers without a Data Science Degree can use AI, Big Data and Bots /
作者:	Gentsch, Peter.
面頁冊數:	XIX, 271 p. 64 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Big Data/Analytics. -
電子資源:	https://doi.org/10.1007/978-3-319-89957-2
ISBN:	9783319899572

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots /
Gentsch, Peter.

AI in Marketing, Sales and ServiceHow Marketers without a Data Science Degree can use AI, Big Data and Bots /[electronic resource] :by Peter Gentsch. - 1st ed. 2019. - XIX, 271 p. 64 illus. in color.online resource.

1 AI eats the World -- 2 A Bluffer’s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business – Quo Vadis?.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

ISBN: 9783319899572

Standard No.: 10.1007/978-3-319-89957-2doiSubjects--Topical Terms:

1106909
Big Data/Analytics.

LC Class. No.: HF5548.125-5548.6

Dewey Class. No.: 658.4038

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots /
LDR:02889nam a22003975i 4500 001 1007380
003 DE-He213
005 20200702151206.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783319899572 $9 978-3-319-89957-2
024 7 $a 10.1007/978-3-319-89957-2 $2 doi
035 $a 978-3-319-89957-2
050 4 $a HF5548.125-5548.6
072 7 $a KJQ $2 bicssc
072 7 $a BUS070030 $2 bisacsh
072 7 $a KJQ $2 thema
082 0 4 $a 658.4038 $2 23
100 1 $a Gentsch, Peter. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1279203
245 1 0 $a AI in Marketing, Sales and Service $h [electronic resource] : $b How Marketers without a Data Science Degree can use AI, Big Data and Bots / $c by Peter Gentsch.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a XIX, 271 p. 64 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1 AI eats the World -- 2 A Bluffer’s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business – Quo Vadis?.
520 $a AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
650 1 4 $a Big Data/Analytics. $3 1106909
650 0 $a Big data. $3 981821
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Internet marketing. $3 559675
650 0 $a Artificial intelligence. $3 559380
650 0 $a Business. $3 558617
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a Online Marketing/Social Media. $3 1104609
650 2 4 $a Artificial Intelligence. $3 646849
650 2 4 $a Popular Science in Business and Management. $3 1198644
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319899565
776 0 8 $i Printed edition: $z 9783319899589
776 0 8 $i Printed edition: $z 9783030079048
856 4 0 $u https://doi.org/10.1007/978-3-319-89957-2
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)