國立虎尾科技大學 |

E-commerce, marketing, and consumer behavior in the AI era

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	E-commerce, marketing, and consumer behavior in the AI era/ Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors.
其他題名:	Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era
其他作者:	Rajest, S. Suman.
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
面頁冊數:	1 online resource (xxii, 293 p.) :ill. :
標題:	Internet marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5548-0
ISBN:	9798369355503

E-commerce, marketing, and consumer behavior in the AI era
E-commerce, marketing, and consumer behavior in the AI era[electronic resource] /Electronic-commerce, marketing, and consumer behavior in the artificial intelligence eraAhmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxii, 293 p.) :ill. - Advances in electronic commerce (AEC) book series. - Advances in electronic commerce (AEC) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index.

E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Mode of access: World Wide Web.

ISBN: 9798369355503Subjects--Topical Terms:

559675
Internet marketing.
Subjects--Index Terms:

Brand Trust.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265 / .E26 2025eb

Dewey Class. No.: 658.872

E-commerce, marketing, and consumer behavior in the AI era
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490 1 $a Advances in electronic commerce (AEC) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index.
520 3 $a E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing. $3 559675
650 0 $a Electronic commerce. $3 557942
650 0 $a Artificial intelligence. $3 559380
653 $a Brand Trust.
653 $a Business Analytics.
653 $a Consumer Engagement.
653 $a Customer Loyalty.
653 $a E-Commerce.
653 $a Fraudulent Reviews.
653 $a Human Capital.
653 $a Human Resource Management (HRM)
653 $a Information Technology.
653 $a Logistics.
653 $a Management Information Systems.
653 $a Mutual Fund Investment.
653 $a Review Classification.
653 $a Workforce Optimization.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Rajest, S. Suman. $3 1498589
700 1 $a Bobur, Sobirov. $3 1498590
700 1 $a Bhushan, Bharat. $3 673590
700 1 $a Burlea-Schiopoiu, Adriana. $3 1498591
700 1 $a Obaid, Ahmed J. $e editor. $3 1358507
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776 0 8 $i Print version: $z 9798369355480
830 0 $a Advances in electronic commerce (AEC) book series. $3 1498592
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