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Behavioral pricing, online marketing...

Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Behavioral pricing, online marketing behavior, and analytics // Giampaolo Viglia.
作者:	Viglia, Giampaolo,
面頁冊數:	1 online resource.
標題:	Internet marketing. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137413260
ISBN:	1137413263 (electronic bk.)

Behavioral pricing, online marketing behavior, and analytics /
Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /Giampaolo Viglia. - 1 online resource.

1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

ISBN: 1137413263 (electronic bk.)

Source: 754719Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8

Behavioral pricing, online marketing behavior, and analytics /
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020 $a 9781137413260 (electronic bk.)
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037 $a 754719 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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245 1 0 $a Behavioral pricing, online marketing behavior, and analytics / $c Giampaolo Viglia.
264 1 $a [Basingstoke] : $b Palgrave Pivot, $c 2014.
300 $a 1 online resource.
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505 0 $a 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
520 $a Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Internet marketing. $3 559675
650 0 $a Marketing $x Management. $3 568118
655 7 $a Electronic books. $2 local $3 554714
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137413260

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