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Digital marketing : = a practical ap...
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Charlesworth, Alan, (1956-)
Digital marketing : = a practical approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Digital marketing :/ Alan Charlesworth.
其他題名:
a practical approach /
作者:
Charlesworth, Alan,
出版者:
London :Routledge, Taylor & Francis Group, : c2014.,
面頁冊數:
xxiii, 342 p. :ill., map ; : 25 cm.;
附註:
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
標題:
Internet marketing. -
ISBN:
9780415834827
Digital marketing : = a practical approach /
Charlesworth, Alan,1956-
Digital marketing :
a practical approach /Alan Charlesworth. - 2nd ed. - London :Routledge, Taylor & Francis Group,c2014. - xxiii, 342 p. :ill., map ;25 cm.
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
Includes bibliographical references and index.
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
ISBN: 9780415834827
LCCN: 2013032727Subjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265 / .C488 2014
Dewey Class. No.: 658.8/72
Digital marketing : = a practical approach /
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