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Digital analytics for marketing /

Sponder, Marshall.

Digital analytics for marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital analytics for marketing // Marshall Sponder and Gohar F. Khan.
作者:	Sponder, Marshall.
其他作者:	Khan, Gohar F.
出版者:	New York :Routledge, : c2018.,
面頁冊數:	xxv, 389 p. :ill. ; : 26 cm.;
標題:	Internet marketing. -
ISBN:	9781138190672 (hbk.)

Digital analytics for marketing /
Sponder, Marshall.

Digital analytics for marketing /Marshall Sponder and Gohar F. Khan. - New York :Routledge,c2018. - xxv, 389 p. :ill. ;26 cm.

Includes bibliographical references and index.

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

ISBN: 9781138190672 (hbk.)

LCCN: 2017016297Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / S763 2017

Dewey Class. No.: 658.8/340285

Digital analytics for marketing /
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245 1 0 $a Digital analytics for marketing / $c Marshall Sponder and Gohar F. Khan.
260 # $a New York : $b Routledge, $c c2018.
300 $a xxv, 389 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Social media. $3 780265
700 1 # $a Khan, Gohar F. $3 1129886