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Social media strategy : = marketing, advertising, and public relations in the consumer revolution, third edition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media strategy :/ Keith A. Quesenberry, Messiah College.
Reminder of title:	marketing, advertising, and public relations in the consumer revolution, third edition /
Author:	Quesenberry, Keith A.,
Description:	1 online resource (493 p.)
Subject:	Internet marketing. -
Online resource:	https://portal.igpublish.com/iglibrary/search/ROWMANB0022794.html
ISBN:	9781538138168

Social media strategy : = marketing, advertising, and public relations in the consumer revolution, third edition /
Quesenberry, Keith A.,1971-

Social media strategy :marketing, advertising, and public relations in the consumer revolution, third edition /Keith A. Quesenberry, Messiah College. - 3rd ed. - 1 online resource (493 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Mode of access: World Wide Web.

ISBN: 9781538138168Subjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8/72

Social media strategy : = marketing, advertising, and public relations in the consumer revolution, third edition /
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