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Data-driven governance through AI, digital marketing, and the privacy interplay

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data-driven governance through AI, digital marketing, and the privacy interplay/ José Ramón Saura, editor.
remainder title:	Data-driven governance through artificial intelligence, digital marketing, and the privacy interplay
other author:	Saura, José Ramón.
Published:	Hershey, Pennsylvania :IGI Global, : 2025.,
Description:	1 online resource (xxiv, 391 p.) :ill. :
Subject:	Artificial intelligence - Industrial applications. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6945-6
ISBN:	9798369369470

Data-driven governance through AI, digital marketing, and the privacy interplay
Data-driven governance through AI, digital marketing, and the privacy interplay[electronic resource] /Data-driven governance through artificial intelligence, digital marketing, and the privacy interplayJosé Ramón Saura, editor. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxiv, 391 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographic references and index.

Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index.

Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.

Mode of access: World Wide Web.

ISBN: 9798369369470Subjects--Topical Terms:

796380
Artificial intelligence
--Industrial applications.Subjects--Index Terms:

Artificial Intelligence (AI)Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TA347.A78 / D37 2025eb

Dewey Class. No.: 381/.142

Data-driven governance through AI, digital marketing, and the privacy interplay
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