語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Digital Business in Africa = Social Media and Related Technologies /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Digital Business in Africa/ edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson.
其他題名:
Social Media and Related Technologies /
其他作者:
Hinson, Robert E.
面頁冊數:
XXII, 318 p. 17 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Innovation and Technology Management. -
電子資源:
https://doi.org/10.1007/978-3-030-93499-6
ISBN:
9783030934996
Digital Business in Africa = Social Media and Related Technologies /
Digital Business in Africa
Social Media and Related Technologies /[electronic resource] :edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson. - 1st ed. 2022. - XXII, 318 p. 17 illus.online resource. - Palgrave Studies of Marketing in Emerging Economies,2730-5562. - Palgrave Studies of Marketing in Emerging Economies,.
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour -- 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria -- 6. A Self-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement -- 8. Digital Financial Inclusion: M-PESA in Kenya -- 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa -- 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market -- 12. Fostering a Digital Learning Ecosystem in Nigeria -- 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.
“Evidence shows that the internet is a big equaliser amongst nations. Where people have access to digital technology, lives and livelihoods are sure to improve. There is no doubt in my mind that digital technology remains one of the most powerful keys to unlock Africa's immense potential. This well-timed book shines a much-needed spotlight on what Africa needs to do to take advantage of the possibilities that come with digital technology.” —Alistair Mokoena, Country Director: Google South Africa This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africa’s digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africa’s digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent — Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice Chancellor–Academic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.
ISBN: 9783030934996
Standard No.: 10.1007/978-3-030-93499-6doiSubjects--Topical Terms:
1365778
Innovation and Technology Management.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Digital Business in Africa = Social Media and Related Technologies /
LDR
:05094nam a22004095i 4500
001
1088184
003
DE-He213
005
20220629130147.0
007
cr nn 008mamaa
008
221228s2022 sz | s |||| 0|eng d
020
$a
9783030934996
$9
978-3-030-93499-6
024
7
$a
10.1007/978-3-030-93499-6
$2
doi
035
$a
978-3-030-93499-6
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.8
$2
23
245
1 0
$a
Digital Business in Africa
$h
[electronic resource] :
$b
Social Media and Related Technologies /
$c
edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson.
250
$a
1st ed. 2022.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2022.
300
$a
XXII, 318 p. 17 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Palgrave Studies of Marketing in Emerging Economies,
$x
2730-5562
505
0
$a
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour -- 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria -- 6. A Self-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement -- 8. Digital Financial Inclusion: M-PESA in Kenya -- 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa -- 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market -- 12. Fostering a Digital Learning Ecosystem in Nigeria -- 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.
520
$a
“Evidence shows that the internet is a big equaliser amongst nations. Where people have access to digital technology, lives and livelihoods are sure to improve. There is no doubt in my mind that digital technology remains one of the most powerful keys to unlock Africa's immense potential. This well-timed book shines a much-needed spotlight on what Africa needs to do to take advantage of the possibilities that come with digital technology.” —Alistair Mokoena, Country Director: Google South Africa This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africa’s digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africa’s digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent — Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice Chancellor–Academic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.
650
2 4
$a
Innovation and Technology Management.
$3
1365778
650
2 4
$a
Digital Marketing.
$3
1366892
650
0
$a
Technological innovations.
$3
564143
650
0
$a
Internet marketing.
$3
559675
650
0
$a
Telemarketing.
$3
657595
650
0
$a
Marketing.
$3
557931
700
1
$a
Hinson, Robert E.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1350056
700
1
$a
Edeh, Jude N.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1395344
700
1
$a
Adeola, Ogechi.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1327920
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030934989
776
0 8
$i
Printed edition:
$z
9783030935009
776
0 8
$i
Printed edition:
$z
9783030935016
830
0
$a
Palgrave Studies of Marketing in Emerging Economies,
$x
2730-5562
$3
1350059
856
4 0
$u
https://doi.org/10.1007/978-3-030-93499-6
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入