國立虎尾科技大學 |

Social media analytics strategy = using data to optimize business performance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social media analytics strategy/ by Alex Goncalves.
其他題名:	using data to optimize business performance /
作者:	Goncalves, Alex.
出版者:	Berkeley, CA :Apress : : 2017.,
面頁冊數:	xvi, 306 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Internet marketing. -
電子資源:	http://dx.doi.org/10.1007/978-1-4842-3102-9
ISBN:	9781484231029

Social media analytics strategy = using data to optimize business performance /
Goncalves, Alex.

Social media analytics strategyusing data to optimize business performance /[electronic resource] :by Alex Goncalves. - Berkeley, CA :Apress :2017. - xvi, 306 p. :ill., digital ;24 cm.

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn: Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future.

ISBN: 9781484231029

Standard No.: 10.1007/978-1-4842-3102-9doiSubjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .G66 2017

Dewey Class. No.: 658.872

Social media analytics strategy = using data to optimize business performance /
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