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Growth hacker marketing : = a primer...

Holiday, Ryan

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Growth hacker marketing :/ Ryan Holiday.
Reminder of title:	a primer on the future of PR, marketing, and advertising /
Author:	Holiday, Ryan
Published:	New York, New York :Portfolio/Penguin, : 2014,
Description:	xxix, 111 p. ;20 cm.;
Subject:	Marketing. -
ISBN:	9781591847380 (pbk.) :

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
Holiday, Ryan

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /Ryan Holiday. - Expanded edition. - New York, New York :Portfolio/Penguin,2014 - xxix, 111 p. ;20 cm.

Includes bibliographic references.

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketingbudgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses shouldbe modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples foraspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

ISBN: 9781591847380 (pbk.) :NT490Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .H7246 2014

Dewey Class. No.: 658.8

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
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020 $a 9781591847380 (pbk.) : $c NT490
040 $a DLC $b eng $c DLC
050 0 0 $a HF5415 $b .H7246 2014
082 0 0 $a 658.8
100 1 $a Holiday, Ryan $3 992547
245 1 0 $a Growth hacker marketing : $b a primer on the future of PR, marketing, and advertising / $c Ryan Holiday.
250 $a Expanded edition.
260 # $a New York, New York : $b Portfolio/Penguin, $c 2014
300 $a xxix, 111 p. ; $c 20 cm.
504 $a Includes bibliographic references.
520 # $a "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketingbudgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses shouldbe modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples foraspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- $c Provided by publisher.
650 # 0 $a Marketing. $3 557931
650 # 0 $a Internet marketing. $3 559675