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Behavioral marketing = delivering pe...
~
Walters, Dave, (1968-)
Behavioral marketing = delivering personalized experiences at scale /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Behavioral marketing/ Dave Walters.
Reminder of title:
delivering personalized experiences at scale /
Author:
Walters, Dave,
Published:
Hoboken, NJ :John Wiley and Sons, : c2015.,
Description:
1 online resource (xxi, 229 p.) :ill. :
Notes:
Includes index.
Subject:
Internet marketing. -
Online resource:
http://onlinelibrary.wiley.com/book/10.1002/9781119170440
ISBN:
9781119170440 (electronic bk.)
Behavioral marketing = delivering personalized experiences at scale /
Walters, Dave,1968-
Behavioral marketing
delivering personalized experiences at scale /[electronic resource] :Dave Walters. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2015. - 1 online resource (xxi, 229 p.) :ill.
Includes index.
ISBN: 9781119170440 (electronic bk.)
LCCN: 2015022945Subjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265 / .W3655 2015
Dewey Class. No.: 658.8/72
Behavioral marketing = delivering personalized experiences at scale /
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delivering personalized experiences at scale /
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Dave Walters.
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John Wiley and Sons,
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http://onlinelibrary.wiley.com/book/10.1002/9781119170440
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