國立虎尾科技大學 |

The social organization = managing human capital through social media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The social organization/ edited by Amelia Manuti, Pasquale Davide de Palma.
其他題名:	managing human capital through social media /
其他作者:	Manuti, Amelia.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xvi, 93 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Internet marketing. -
電子資源:	http://dx.doi.org/10.1057/9781137585356
ISBN:	9781137585356

The social organization = managing human capital through social media /
The social organizationmanaging human capital through social media /[electronic resource] :edited by Amelia Manuti, Pasquale Davide de Palma. - London :Palgrave Macmillan UK :2016. - xvi, 93 p. :ill., digital ;24 cm.

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

ISBN: 9781137585356

Standard No.: 10.1057/9781137585356doiSubjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

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