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The social organization = managing h...
~
Manuti, Amelia.
The social organization = managing human capital through social media /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The social organization/ edited by Amelia Manuti, Pasquale Davide de Palma.
Reminder of title:
managing human capital through social media /
other author:
Manuti, Amelia.
Published:
London :Palgrave Macmillan UK : : 2016.,
Description:
xvi, 93 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Internet marketing. -
Online resource:
http://dx.doi.org/10.1057/9781137585356
ISBN:
9781137585356
The social organization = managing human capital through social media /
The social organization
managing human capital through social media /[electronic resource] :edited by Amelia Manuti, Pasquale Davide de Palma. - London :Palgrave Macmillan UK :2016. - xvi, 93 p. :ill., digital ;24 cm.
Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
ISBN: 9781137585356
Standard No.: 10.1057/9781137585356doiSubjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265
Dewey Class. No.: 658.872
The social organization = managing human capital through social media /
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edited by Amelia Manuti, Pasquale Davide de Palma.
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Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
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Business and Management (Springer-41169)
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