語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Social media marketing in tourism an...
~
SpringerLink (Online service)
Social media marketing in tourism and hospitality
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social media marketing in tourism and hospitality/ by Roberta Minazzi.
作者:
Minazzi, Roberta.
出版者:
Cham :Springer International Publishing : : 2015.,
面頁冊數:
xix, 163 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Tourism - Marketing. -
電子資源:
http://dx.doi.org/10.1007/978-3-319-05182-6
ISBN:
9783319051826 (electronic bk.)
Social media marketing in tourism and hospitality
Minazzi, Roberta.
Social media marketing in tourism and hospitality
[electronic resource] /by Roberta Minazzi. - Cham :Springer International Publishing :2015. - xix, 163 p. :ill., digital ;24 cm.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the digitization of word of mouth via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
ISBN: 9783319051826 (electronic bk.)
Standard No.: 10.1007/978-3-319-05182-6doiSubjects--Topical Terms:
599886
Tourism
--Marketing.
LC Class. No.: G155.A1
Dewey Class. No.: 338.4791
Social media marketing in tourism and hospitality
LDR
:02197nam a2200277 a 4500
001
834929
003
DE-He213
005
20150630140717.0
006
m d
007
cr nn 008maaau
008
160421s2015 gw s 0 eng d
020
$a
9783319051826 (electronic bk.)
020
$a
9783319051819 (paper)
024
7
$a
10.1007/978-3-319-05182-6
$2
doi
035
$a
978-3-319-05182-6
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
G155.A1
082
0 4
$a
338.4791
$2
23
090
$a
G155.A1
$b
M663 2015
100
1
$a
Minazzi, Roberta.
$3
1063815
245
1 0
$a
Social media marketing in tourism and hospitality
$h
[electronic resource] /
$c
by Roberta Minazzi.
260
$a
Cham :
$c
2015.
$b
Springer International Publishing :
$b
Imprint: Springer,
300
$a
xix, 163 p. :
$b
ill., digital ;
$c
24 cm.
520
$a
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the digitization of word of mouth via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
650
0
$a
Tourism
$x
Marketing.
$3
599886
650
0
$a
Social media.
$3
780265
650
0
$a
Internet marketing.
$3
559675
650
1 4
$a
Economics/Management Science.
$3
669170
650
2 4
$a
Tourism Management.
$3
1062256
650
2 4
$a
Media Management.
$3
669579
650
2 4
$a
Marketing.
$3
557931
650
2 4
$a
Innovation/Technology Management.
$3
786196
650
2 4
$a
Media Research.
$3
1019957
650
2 4
$a
Information Systems and Communication Service.
$3
669203
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-05182-6
950
$a
Business and Economics (Springer-11643)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入