國立虎尾科技大學 |

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and Smart Technologies/ edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović.
Reminder of title:	Proceedings of ICMarkTech 2021, Volume 2 /
other author:	Reis, José Luís.
Description:	XIV, 739 p. 104 illus., 69 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Computational intelligence. -
Online resource:	https://doi.org/10.1007/978-981-16-9272-7
ISBN:	9789811692727

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /
Marketing and Smart TechnologiesProceedings of ICMarkTech 2021, Volume 2 /[electronic resource] :edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović. - 1st ed. 2022. - XIV, 739 p. 104 illus., 69 illus. in color.online resource. - Smart Innovation, Systems and Technologies,2802190-3026 ;. - Smart Innovation, Systems and Technologies,37.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692727

Standard No.: 10.1007/978-981-16-9272-7doiSubjects--Topical Terms:

568984
Computational intelligence.

LC Class. No.: Q342

Dewey Class. No.: 006.3

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /
LDR:02201nam a22003975i 4500 001 1090454
003 DE-He213
005 20220528140125.0
007 cr nn 008mamaa
008 221228s2022 si | s |||| 0|eng d
020 $a 9789811692727 $9 978-981-16-9272-7
024 7 $a 10.1007/978-981-16-9272-7 $2 doi
035 $a 978-981-16-9272-7
050 4 $a Q342
072 7 $a UYQ $2 bicssc
072 7 $a TEC009000 $2 bisacsh
072 7 $a UYQ $2 thema
082 0 4 $a 006.3 $2 23
245 1 0 $a Marketing and Smart Technologies $h [electronic resource] : $b Proceedings of ICMarkTech 2021, Volume 2 / $c edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović.
250 $a 1st ed. 2022.
264 1 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2022.
300 $a XIV, 739 p. 104 illus., 69 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Smart Innovation, Systems and Technologies, $x 2190-3026 ; $v 280
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Computational intelligence. $3 568984
650 0 $a Machine learning. $3 561253
650 0 $a Wireless communication systems. $3 562740
650 0 $a Mobile communication systems. $3 562917
650 0 $a Blockchains (Databases). $3 1372176
650 0 $a Telemarketing. $3 657595
650 0 $a Internet marketing. $3 559675
650 1 4 $a Computational Intelligence. $3 768837
650 2 4 $a Machine Learning. $3 1137723
650 2 4 $a Wireless and Mobile Communication. $3 1207058
650 2 4 $a Blockchain. $3 1387659
650 2 4 $a Digital Marketing. $3 1366892
700 1 $a Reis, José Luís. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1314633
700 1 $a Peter, Marc K. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1314634
700 1 $a Cayolla, Ricardo. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1359472
700 1 $a Bogdanović, Zorica. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1314635
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789811692710
776 0 8 $i Printed edition: $z 9789811692734
776 0 8 $i Printed edition: $z 9789811692741
830 0 $a Smart Innovation, Systems and Technologies, $x 2190-3018 ; $v 37 $3 1255196
856 4 0 $u https://doi.org/10.1007/978-981-16-9272-7
912 $a ZDB-2-INR
912 $a ZDB-2-SXIT
950 $a Intelligent Technologies and Robotics (SpringerNature-42732)
950 $a Intelligent Technologies and Robotics (R0) (SpringerNature-43728)