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Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and Smart Technologies/ edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović.
其他題名:	Proceedings of ICMarkTech 2021, Volume 2 /
其他作者:	Bogdanović, Zorica.
面頁冊數:	XIV, 739 p. 104 illus., 69 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Digital Marketing. -
電子資源:	https://doi.org/10.1007/978-981-16-9272-7
ISBN:	9789811692727

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /
Marketing and Smart TechnologiesProceedings of ICMarkTech 2021, Volume 2 /[electronic resource] :edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović. - 1st ed. 2022. - XIV, 739 p. 104 illus., 69 illus. in color.online resource. - Smart Innovation, Systems and Technologies,2802190-3026 ;. - Smart Innovation, Systems and Technologies,37.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692727

Standard No.: 10.1007/978-981-16-9272-7doiSubjects--Topical Terms:

1366892
Digital Marketing.

LC Class. No.: Q342

Dewey Class. No.: 006.3

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /
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