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Advances in Digital Marketing and eC...

Martínez-López, Francisco J.

Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in Digital Marketing and eCommerce/ edited by Francisco J. Martínez-López, David López López.
其他題名:	Second International Conference, 2021 /
其他作者:	López López, David.
面頁冊數:	X, 336 p. 47 illus., 24 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	IT in Business. -
電子資源:	https://doi.org/10.1007/978-3-030-76520-0
ISBN:	9783030765200

Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
Advances in Digital Marketing and eCommerceSecond International Conference, 2021 /[electronic resource] :edited by Francisco J. Martínez-López, David López López. - 1st ed. 2021. - X, 336 p. 47 illus., 24 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7246. - Springer Proceedings in Business and Economics,.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

ISBN: 9783030765200

Standard No.: 10.1007/978-3-030-76520-0doiSubjects--Topical Terms:

1064965
IT in Business.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
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