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Integrated marketing communication :...

Juska, Jerome M.

Integrated marketing communication : = advertising and promotion in a digital world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Integrated marketing communication :/ Jerome M. Juska.
其他題名:	advertising and promotion in a digital world /
作者:	Juska, Jerome M.
出版者:	New York, NY :Routledge, : c2018.,
面頁冊數:	xix, 230 p. :col. ill. ; : 23 cm.;
標題:	Internet advertising. -
ISBN:	9781138695436 (hbk.)

Integrated marketing communication : = advertising and promotion in a digital world /
Juska, Jerome M.

Integrated marketing communication :advertising and promotion in a digital world /Jerome M. Juska. - New York, NY :Routledge,c2018. - xix, 230 p. :col. ill. ;23 cm.

Includes bibliographical references and index.

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

ISBN: 9781138695436 (hbk.)

LCCN: 2017005832Subjects--Topical Terms:

567920
Internet advertising.

LC Class. No.: HF6146.I58 / J96 2017

Dewey Class. No.: 659.14/4

Integrated marketing communication : = advertising and promotion in a digital world /
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