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Marketing in the cyber era : = strategies and emerging trends /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing in the cyber era :/ Ali Ghorbani, editor.
其他題名:	strategies and emerging trends /
其他作者:	Ghorbani, Ali,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global, : [2014],
面頁冊數:	1 online resource (337 pages) :ill. :
標題:	Internet marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4864-7
ISBN:	9781466648654 (ebook)

Marketing in the cyber era : = strategies and emerging trends /
Marketing in the cyber era :strategies and emerging trends /Ali Ghorbani, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2014] - 1 online resource (337 pages) :ill.

Includes bibliographical references and index.

E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M. Ghazali -- Virtual marketing / Grzegorz Mazurek -- SMS marketing: an emergent trend within SMEs / Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields -- G2C marketing: dimensions and functions of ZRM / Babak Sohrabi, Amir Khanlari -- B2C market: development of a CRM scale / Gisela Demo -- Social network marketing: customer value, CRM, and competitive actions / Tymoteusz Doligalski -- Tourism marketing: opportunities and challenges of online modes / Sujana Adapa -- Online customer experience / Emel Kursunluoglu Yarimoglu -- Recovery strategies in on-line service failure / Wilson Ozuem, Geoff Lancaster -- Halal branding: a new trend in Islamic marketing / Ali Shahnazari -- Sport marketing: cyber strategies for clubs and events / Manuel Alonso Dos Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer satisfaction at point-of-purchase and post-purchase phases / Noorshella Che Nawi, Arthur Tatnall, Michelle W.L. Fong -- Cross-cultural management: a new strategy for CEM / Shirin Alavi -- Climate information sources (CISs) and tourist satisfaction / Fatemeh Jafarzadeh.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466648654 (ebook)

LCCN: 2013032832Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .M3275 2014e

Dewey Class. No.: 658.8/72

Marketing in the cyber era : = strategies and emerging trends /
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300 $a 1 online resource (337 pages) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M. Ghazali -- Virtual marketing / Grzegorz Mazurek -- SMS marketing: an emergent trend within SMEs / Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields -- G2C marketing: dimensions and functions of ZRM / Babak Sohrabi, Amir Khanlari -- B2C market: development of a CRM scale / Gisela Demo -- Social network marketing: customer value, CRM, and competitive actions / Tymoteusz Doligalski -- Tourism marketing: opportunities and challenges of online modes / Sujana Adapa -- Online customer experience / Emel Kursunluoglu Yarimoglu -- Recovery strategies in on-line service failure / Wilson Ozuem, Geoff Lancaster -- Halal branding: a new trend in Islamic marketing / Ali Shahnazari -- Sport marketing: cyber strategies for clubs and events / Manuel Alonso Dos Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer satisfaction at point-of-purchase and post-purchase phases / Noorshella Che Nawi, Arthur Tatnall, Michelle W.L. Fong -- Cross-cultural management: a new strategy for CEM / Shirin Alavi -- Climate information sources (CISs) and tourist satisfaction / Fatemeh Jafarzadeh.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
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856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4864-7