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Winning results with Google AdWords /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Winning results with Google AdWords // Andrew Goodman.
Author:	Goodman, Andrew
Published:	New York :McGraw-Hill, : c2009.,
Description:	xxiv, 376 p. :ill. ; : 24 cm.;
Subject:	Internet marketing. -
ISBN:	9780071496568 (pbk.) :

Winning results with Google AdWords /
Goodman, Andrew

Winning results with Google AdWords /Andrew Goodman. - 2nd ed. - New York :McGraw-Hill,c2009. - xxiv, 376 p. :ill. ;24 cm.

Includes bibliographical references and index.

How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what's changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future.

ISBN: 9780071496568 (pbk.) :NT823

LCCN: 2008044835

Nat. Bib. No.: GBA8C3372bnb

Nat. Bib. Agency Control No.: 014787807UkSubjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .G656 2009

Dewey Class. No.: 659.14/4

Winning results with Google AdWords /
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100 1 $a Goodman, Andrew $q (Andrew E.) $3 880085
245 1 0 $a Winning results with Google AdWords / $c Andrew Goodman.
250 $a 2nd ed.
260 # $a New York : $c c2009. $b McGraw-Hill,
300 $a xxiv, 376 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what's changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future.
650 # 0 $a Internet marketing. $3 559675