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Website Quality and Shopping Behavio...
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Weinlich, Petr.
Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Website Quality and Shopping Behavior/ by Tereza Semerádová, Petr Weinlich.
其他題名:
Quantitative and Qualitative Evidence /
作者:
Semerádová, Tereza.
其他作者:
Weinlich, Petr.
面頁冊數:
X, 129 p. 11 illus., 7 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
e-Business/e-Commerce. -
電子資源:
https://doi.org/10.1007/978-3-030-44440-2
ISBN:
9783030444402
Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence /
Semerádová, Tereza.
Website Quality and Shopping Behavior
Quantitative and Qualitative Evidence /[electronic resource] :by Tereza Semerádová, Petr Weinlich. - 1st ed. 2020. - X, 129 p. 11 illus., 7 illus. in color.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.
Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. .
ISBN: 9783030444402
Standard No.: 10.1007/978-3-030-44440-2doiSubjects--Topical Terms:
1070351
e-Business/e-Commerce.
LC Class. No.: HF5415.5-5415.53
Dewey Class. No.: 658.812
Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence /
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