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Digital impact : = the two secrets t...

Ramsey, Geoff, (1959-)

Digital impact : = the two secrets to online marketing success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital impact :/ Vipin Mayar, Geoff Ramsey.
Reminder of title:	the two secrets to online marketing success /
Author:	Mayar, Vipin,
other author:	Ramsey, Geoff,
Published:	Hoboken, N.J. :John Wiley & Sons, Inc., : c2011.,
Description:	v, 298 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Internet marketing. -
Online resource:	http://catalogimages.wiley.com/images/db/jimages/9780470905722.jpg
ISBN:	9780470905722 (cloth) :

Digital impact : = the two secrets to online marketing success /
Mayar, Vipin,1962-

Digital impact :the two secrets to online marketing success /Vipin Mayar, Geoff Ramsey. - Hoboken, N.J. :John Wiley & Sons, Inc.,c2011. - v, 298 p. :ill. ;24 cm.

Includes index.

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.. Leverage trust and build ROI in social media and mobile spaces. Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights. Engage customers who typically resist advertising messages. Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal. Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact."--

ISBN: 9780470905722 (cloth) :NT748

LCCN: 2011005630Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .R358 2011

Dewey Class. No.: 658.8/72

Digital impact : = the two secrets to online marketing success /
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100 1 $a Mayar, Vipin, $d 1962- $3 839598
245 1 0 $a Digital impact : $b the two secrets to online marketing success / $c Vipin Mayar, Geoff Ramsey.
260 $a Hoboken, N.J. : $c c2011. $b John Wiley & Sons, Inc.,
300 $a v, 298 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 $a "Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.. Leverage trust and build ROI in social media and mobile spaces. Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights. Engage customers who typically resist advertising messages. Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal. Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact."-- $c Provided by publisher.
650 0 $a Internet marketing. $3 559675
650 0 $a Electronic commerce. $3 557942
700 1 $a Ramsey, Geoff, $d 1959- $3 839599
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470905722.jpg