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Think human : = the customer experience revolution in the digital age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Think human :/ Olivier Duha.
其他題名:	the customer experience revolution in the digital age /
作者:	Duha, Olivier,
出版者:	London, United Kingdom ;Kogan Page, : 2023.,
面頁冊數:	xi, 206 p. :ill. ; : 24 cm.;
附註:	"Published in the original French as Think Human by Éditions Eyrolles in 2022"--Title page verso.
標題:	Internet marketing. -
ISBN:	9781398614543 (cloth) :

Think human : = the customer experience revolution in the digital age /
Duha, Olivier,

Think human :the customer experience revolution in the digital age /Olivier Duha. - London, United Kingdom ;Kogan Page,2023. - xi, 206 p. :ill. ;24 cm.

"Published in the original French as Think Human by Éditions Eyrolles in 2022"--Title page verso.

Includes bibliographical references and index.

"In an increasingly competitive and digitalized world where experience has become king, Olivier Duha, CEO of Webhelp, highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, Think Human explores how you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, this book shows you how to develop your customer relations team into a key strategic resource for growth"--

ISBN: 9781398614543 (cloth) :NT2698

LCCN: 2023028036Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.5 / .D88 2023

Dewey Class. No.: 658.8/12

Think human : = the customer experience revolution in the digital age /
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240 1 0 $a Think human. $l English
245 1 0 $a Think human : $b the customer experience revolution in the digital age / $c Olivier Duha.
260 # $a London, United Kingdom ; $a New York, NY : $b Kogan Page, $c 2023.
300 $a xi, 206 p. : $b ill. ; $c 24 cm.
500 $a "Published in the original French as Think Human by Éditions Eyrolles in 2022"--Title page verso.
504 $a Includes bibliographical references and index.
520 # $a "In an increasingly competitive and digitalized world where experience has become king, Olivier Duha, CEO of Webhelp, highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, Think Human explores how you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, this book shows you how to develop your customer relations team into a key strategic resource for growth"-- $c Provided by publisher.
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Customer services. $3 568463
650 # 0 $a Customer relations. $3 560399