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Mobile marketing = achieving competi...

Salter, Ben.

Mobile marketing = achieving competitive advantage through wireless technology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mobile marketing/ Alex Michael and Ben Salter.
其他題名:	achieving competitive advantage through wireless technology /
作者:	Michael, Alex.
其他作者:	Salter, Ben.
出版者:	Amsterdam :Elsevier Butterworth-Heinemann, : 2006.,
面頁冊數:	x, 237 p. :ill. ; : 24 cm.;
附註:	Title from e-book title screen (viewed October 15, 2007).
標題:	Cellular telephone services industry. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610642311

Mobile marketing = achieving competitive advantage through wireless technology /
Michael, Alex.

Mobile marketingachieving competitive advantage through wireless technology /[electronic resource] :Alex Michael and Ben Salter. - 1st ed. - Amsterdam :Elsevier Butterworth-Heinemann,2006. - x, 237 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610642311Subjects--Topical Terms:

556734
Cellular telephone services industry.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265 / .M53 2006eb

Dewey Class. No.: 658.872

Mobile marketing = achieving competitive advantage through wireless technology /
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020 $z 0750667478 (Paper)
020 $z 008045965X (electronic bk.)
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035 $a cis5672622
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100 1 $a Michael, Alex. $3 562534
245 1 0 $a Mobile marketing $h [electronic resource] : $b achieving competitive advantage through wireless technology / $c Alex Michael and Ben Salter.
250 $a 1st ed.
260 $a Amsterdam : $c 2006. $b Elsevier Butterworth-Heinemann,
300 $a x, 237 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Cellular telephone services industry. $3 556734
650 0 $a Target marketing. $3 571369
650 0 $a Wireless communication systems. $3 562740
650 0 $a Internet marketing. $3 559675
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Salter, Ben. $3 656940
710 2 $a MyiLibrary. $3 554718
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=64231

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