語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Market Driven Political Advertising ...
~
SpringerLink (Online service)
Market Driven Political Advertising = Social, Digital and Mobile Marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Market Driven Political Advertising/ by Andrew Hughes.
其他題名:
Social, Digital and Mobile Marketing /
作者:
Hughes, Andrew.
面頁冊數:
XIII, 137 p. 3 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Internet marketing. -
電子資源:
https://doi.org/10.1007/978-3-319-77730-6
ISBN:
9783319777306
Market Driven Political Advertising = Social, Digital and Mobile Marketing /
Hughes, Andrew.
Market Driven Political Advertising
Social, Digital and Mobile Marketing /[electronic resource] :by Andrew Hughes. - 1st ed. 2018. - XIII, 137 p. 3 illus.online resource. - Palgrave Studies in Political Marketing and Management. - Palgrave Studies in Political Marketing and Management.
1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. .
ISBN: 9783319777306
Standard No.: 10.1007/978-3-319-77730-6doiSubjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265
Dewey Class. No.: 658.872
Market Driven Political Advertising = Social, Digital and Mobile Marketing /
LDR
:02692nam a22004095i 4500
001
994705
003
DE-He213
005
20200629203800.0
007
cr nn 008mamaa
008
201225s2018 gw | s |||| 0|eng d
020
$a
9783319777306
$9
978-3-319-77730-6
024
7
$a
10.1007/978-3-319-77730-6
$2
doi
035
$a
978-3-319-77730-6
050
4
$a
HF5415.1265
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS090030
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.872
$2
23
100
1
$a
Hughes, Andrew.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1205805
245
1 0
$a
Market Driven Political Advertising
$h
[electronic resource] :
$b
Social, Digital and Mobile Marketing /
$c
by Andrew Hughes.
250
$a
1st ed. 2018.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Pivot,
$c
2018.
300
$a
XIII, 137 p. 3 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Palgrave Studies in Political Marketing and Management
505
0
$a
1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
520
$a
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. .
650
0
$a
Internet marketing.
$3
559675
650
0
$a
Public relations.
$3
557567
650
0
$a
Great Britain—Politics and government.
$3
1253933
650
0
$a
United States—Politics and government.
$3
1253934
650
1 4
$a
Online Marketing/Social Media.
$3
1104609
650
2 4
$a
Corporate Communication/Public Relations.
$3
1102112
650
2 4
$a
British Politics.
$3
1107326
650
2 4
$a
US Politics.
$3
1105233
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783319777290
776
0 8
$i
Printed edition:
$z
9783319777313
776
0 8
$i
Printed edition:
$z
9783030085230
830
0
$a
Palgrave Studies in Political Marketing and Management
$3
1266759
856
4 0
$u
https://doi.org/10.1007/978-3-319-77730-6
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入