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Communicating Space Exploration = Challenges, State of the Art and Future Trends /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communicating Space Exploration / by Fulvio Drigani.
其他題名:	Challenges, State of the Art and Future Trends /
作者:	Drigani, Fulvio.
面頁冊數:	XV, 114 p. 49 illus., 43 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Online Marketing/Social Media. -
電子資源:	https://doi.org/10.1007/978-3-030-33212-9
ISBN:	9783030332129

Communicating Space Exploration = Challenges, State of the Art and Future Trends /
Drigani, Fulvio.

Communicating Space Exploration Challenges, State of the Art and Future Trends /[electronic resource] :by Fulvio Drigani. - 1st ed. 2020. - XV, 114 p. 49 illus., 43 illus. in color.online resource. - Space and Society,2199-3882. - Space and Society,.

What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication.

This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.

ISBN: 9783030332129

Standard No.: 10.1007/978-3-030-33212-9doiSubjects--Topical Terms:

1104609
Online Marketing/Social Media.

LC Class. No.: QB495-500.269

Dewey Class. No.: 520

Communicating Space Exploration = Challenges, State of the Art and Future Trends /
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