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Advanced digital marketing strategies in a data-driven era

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advanced digital marketing strategies in a data-driven era/ Jose Ramon Saura, Rey Juan Carlos University, Spain.
其他作者:	Saura, José Ramón,
出版者:	Hershey :IGI Global Publisher of Timely Knowledge, : 2021,
面頁冊數:	1 online resource (xix, 342 p.)
標題:	Internet marketing. -
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5
ISBN:	9781799880059 (ebk.)

Advanced digital marketing strategies in a data-driven era
Advanced digital marketing strategies in a data-driven era[electronic resource] /Jose Ramon Saura, Rey Juan Carlos University, Spain. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xix, 342 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

ISBN: 9781799880059 (ebk.)

LCCN: 2021017670Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .A378 2021

Dewey Class. No.: 658.8/72

Advanced digital marketing strategies in a data-driven era
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245 0 0 $a Advanced digital marketing strategies in a data-driven era $h [electronic resource] / $c Jose Ramon Saura, Rey Juan Carlos University, Spain.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xix, 342 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 559675
650 0 $a Internet marketing $x Statistical methods. $3 1403760
700 1 $a Saura, José Ramón, $d 1992- $3 1403759
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5

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