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Advanced digital marketing strategies in a data-driven era

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advanced digital marketing strategies in a data-driven era/ Jose Ramon Saura, Rey Juan Carlos University, Spain.
other author:	Saura, José Ramón,
Published:	Hershey :IGI Global Publisher of Timely Knowledge, : 2021,
Description:	1 online resource (xix, 342 p.)
Subject:	Internet marketing. -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5
ISBN:	9781799880059 (ebk.)

Advanced digital marketing strategies in a data-driven era
Advanced digital marketing strategies in a data-driven era[electronic resource] /Jose Ramon Saura, Rey Juan Carlos University, Spain. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xix, 342 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

ISBN: 9781799880059 (ebk.)

LCCN: 2021017670Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .A378 2021

Dewey Class. No.: 658.8/72

Advanced digital marketing strategies in a data-driven era
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006 m o d
007 cr cn
008 221228s2021 paua ob 001 0 eng
010 $a 2021017670
020 $a 9781799880059 (ebk.)
020 $a 9781799880035 (hbk.)
020 $a 9781799880042 (pbk.)
035 $a 1110926102
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.1265 $b .A378 2021
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Advanced digital marketing strategies in a data-driven era $h [electronic resource] / $c Jose Ramon Saura, Rey Juan Carlos University, Spain.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xix, 342 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 559675
650 0 $a Internet marketing $x Statistical methods. $3 1403760
700 1 $a Saura, José Ramón, $d 1992- $3 1403759
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5

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