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Building brand identity in the age of social media = emerging research and opportunities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building brand identity in the age of social media/ by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
其他題名:	emerging research and opportunities /
作者:	Ekhlassi, Amir,
其他作者:	Niknejhad Moghadam, Mahdi,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (ix, 189 p.)
標題:	Brand name products. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0
ISBN:	9781522551447 (ebook)

Building brand identity in the age of social media = emerging research and opportunities /
Ekhlassi, Amir,1979-

Building brand identity in the age of social mediaemerging research and opportunities /[electronic resource] :by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (ix, 189 p.)

Includes bibliographical references and index.

Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement.

Restricted to subscribers or individual electronic text purchasers.

"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"--

ISBN: 9781522551447 (ebook)Subjects--Topical Terms:

557929
Brand name products.

LC Class. No.: HD69.B7 / E445 2017e

Dewey Class. No.: 658.8/72

Building brand identity in the age of social media = emerging research and opportunities /
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504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement.
506 $a Restricted to subscribers or individual electronic text purchasers.
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