國立虎尾科技大學 |

Language: English

Back

Advances in digital marketing in the era of artificial intelligence : = case studies and data analysis for business problem solving /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in digital marketing in the era of artificial intelligence :/ edited by Moez Ltifi.
Reminder of title:	case studies and data analysis for business problem solving /
other author:	Ltifi, Moez.
Published:	Boca Raton :CRC Press, : 2025.,
Description:	xii, 316 p. :ill. ; : 26 cm.;
Subject:	Internet marketing. -
ISBN:	9781032585116 (cloth) :

Advances in digital marketing in the era of artificial intelligence : = case studies and data analysis for business problem solving /
Advances in digital marketing in the era of artificial intelligence :case studies and data analysis for business problem solving /edited by Moez Ltifi. - 1st ed. - Boca Raton :CRC Press,2025. - xii, 316 p. :ill. ;26 cm.

Includes bibliographical references and index.

"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."--

ISBN: 9781032585116 (cloth) :NT4530

LCCN: 2024001566Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .A26 2025

Dewey Class. No.: 658.872

Advances in digital marketing in the era of artificial intelligence : = case studies and data analysis for business problem solving /
LDR:02387cam a2200229 a 4500 001 1131077
005 20240409122352.0
008 241210s2025 flua b 001 0 eng
010 $a 2024001566
020 $a 9781032585116 (cloth) : $c NT4530
020 $a 9781032585123 (pbk.)
020 $z 9781003450443 (ebook)
035 $a 23516990
040 $a DLC $b eng $c DLC $d DLC $d NFU
042 $a pcc
050 0 0 $a HF5415.1265 $b .A26 2025
082 0 0 $a 658.872
245 0 0 $a Advances in digital marketing in the era of artificial intelligence : $b case studies and data analysis for business problem solving / $c edited by Moez Ltifi.
250 $a 1st ed.
260 # $a Boca Raton : $b CRC Press, $c 2025.
300 $a xii, 316 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
520 # $a "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."-- $c Provided by publisher.
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Artificial intelligence. $3 559380
700 1 # $a Ltifi, Moez. $3 1452079