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Introduction to search engine market...

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Introduction to search engine marketing and AdWords = a guide for absolute beginners /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Introduction to search engine marketing and AdWords/ by Todd Kelsey.
Reminder of title:	a guide for absolute beginners /
Author:	Kelsey, Todd.
Published:	Berkeley, CA :Apress : : 2017.,
Description:	xiii, 131 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Internet marketing. -
Online resource:	http://dx.doi.org/10.1007/978-1-4842-2848-7
ISBN:	9781484228487

Introduction to search engine marketing and AdWords = a guide for absolute beginners /
Kelsey, Todd.

Introduction to search engine marketing and AdWordsa guide for absolute beginners /[electronic resource] :by Todd Kelsey. - Berkeley, CA :Apress :2017. - xiii, 131 p. :ill., digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified.

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn: Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links.

ISBN: 9781484228487

Standard No.: 10.1007/978-1-4842-2848-7doiSubjects--Uniform Titles:

Google AdWords.
Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Introduction to search engine marketing and AdWords = a guide for absolute beginners /
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245 1 0 $a Introduction to search engine marketing and AdWords $h [electronic resource] : $b a guide for absolute beginners / $c by Todd Kelsey.
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505 0 $a Chapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified.
520 $a Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn: Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links.
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650 0 $a Web search engines. $3 528613
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950 $a Professional and Applied Computing (Springer-12059)

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