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Handbook of research on mobile marke...
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IGI Global.
Handbook of research on mobile marketing management
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Handbook of research on mobile marketing management/ [edited by] Key Pousttchi, Dietmar G. Wiedemann.
其他作者:
Pousttchi, Key,
出版者:
Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
面頁冊數:
xxxii, 548 p. :ill. ; : 29 cm.;
標題:
Telemarketing. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
ISBN:
9781605660752 (ebook)
Handbook of research on mobile marketing management
Handbook of research on mobile marketing management
[electronic resource] /[edited by] Key Pousttchi, Dietmar G. Wiedemann. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - xxxii, 548 p. :ill. ;29 cm. - Advances in e-business research series (AEBR),1935-2700. - Advances in e-business research series,.
Includes bibliographical references (p. 484-528) and index.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781605660752 (ebook)Subjects--Topical Terms:
657595
Telemarketing.
Subjects--Index Terms:
Advertiser adoption
LC Class. No.: HF5415.1265 / .H357 2010e
Dewey Class. No.: 658.8/72
Handbook of research on mobile marketing management
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Business models in mobile marketing
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Conceptualization of mobile marketing
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Consumer and advertiser perception and attitudes
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Cross-country comparison of consumer attitudes
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Interactions among mobile devices, applications, and users
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International mobile marketing regulation
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Location based services
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Mobile marketing campaign management
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Mobile marketing campaign planning
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Mobile marketing campaign types
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Mobile marketing metrics
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Mobile marketing practices
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Mobile marketing research
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Mobile marketing value system
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Mobile technologies
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Privacy issues and trust in mobile marketing
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Standardization in mobile marketing
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Success factors of mobile marketing
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
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