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Advertising 2.0 = social media marketing in a web 2.0 world /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising 2.0/ Tracy L. Tuten.
Reminder of title:
social media marketing in a web 2.0 world /
Author:
Tuten, Tracy L.,
Published:
Westport, Conn. :Praeger Publishers, : c2008.,
Description:
p.
Subject:
Online social networks. -
Online resource:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313352976 (e-Book)
Advertising 2.0 = social media marketing in a web 2.0 world /
Tuten, Tracy L.,1967-
Advertising 2.0
social media marketing in a web 2.0 world /[electronic resource] :Tracy L. Tuten. - Westport, Conn. :Praeger Publishers,c2008. - p.
Includes bibliographical references and index.
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
ISBN: 0313352976 (e-Book)
LCCN: 2008016491Subjects--Topical Terms:
565357
Online social networks.
LC Class. No.: HF6146.I58 / T88 2008
Dewey Class. No.: 659.14/4
Advertising 2.0 = social media marketing in a web 2.0 world /
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social media marketing in a web 2.0 world /
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Tracy L. Tuten.
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Praeger Publishers,
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Includes bibliographical references and index.
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Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
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An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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