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Blockchain technology and applications for digital marketing

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Blockchain technology and applications for digital marketing/ Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
其他作者:	Bansal, Rohit,
出版者:	Hershey, PA :Business Science Reference, : 2021,
面頁冊數:	1 online resource (xxiv, 329 p.)
標題:	Internet marketing. -
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3
ISBN:	9781799880837 (ebk.)

Blockchain technology and applications for digital marketing
Blockchain technology and applications for digital marketing[electronic resource] /Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. - Hershey, PA :Business Science Reference,2021 - 1 online resource (xxiv, 329 p.) - Premier reference source..

Includes bibliographical references (p. 286-318) and index.

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

ISBN: 9781799880837 (ebk.)

LCCN: 2021008449Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .B574 2021

Dewey Class. No.: 658.8/720285574

Blockchain technology and applications for digital marketing
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245 0 0 $a Blockchain technology and applications for digital marketing $h [electronic resource] / $c Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
260 $a Hershey, PA : $b Business Science Reference, $c 2021
300 $a 1 online resource (xxiv, 329 p.)
490 0 $a Premier reference source.
504 $a Includes bibliographical references (p. 286-318) and index.
520 $a "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 559675
650 0 $a Blockchains (Databases) $3 1140752
700 1 $a Bansal, Rohit, $d 1982- $3 1346021
700 1 $a Malyadri, Pacha, $d 1958- $3 1403761
700 1 $a Singh, Amandeep, $d 1982- $3 1403762
700 1 $a Pervez, Asif, $d 1988- $3 1403763
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3

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