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Mobile marketing = achieving competi...

Salter, Ben.

Mobile marketing = achieving competitive advantage through wireless technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mobile marketing/ Alex Michael and Ben Salter.
Reminder of title:	achieving competitive advantage through wireless technology /
Author:	Michael, Alex.
other author:	Salter, Ben.
Published:	Amsterdam :Elsevier BH, : 2006.,
Description:	x, 237 p. :ill. :
Notes:	Includes index.
Subject:	Cell phone services industry. -
Online resource:	Click to View

Mobile marketing = achieving competitive advantage through wireless technology /
Michael, Alex.

Mobile marketingachieving competitive advantage through wireless technology /[electronic resource] :Alex Michael and Ben Salter. - 1st ed. - Amsterdam :Elsevier BH,2006. - x, 237 p. :ill.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

715996
Cell phone services industry.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265 / .M53 2006

Mobile marketing = achieving competitive advantage through wireless technology /
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245 1 0 $a Mobile marketing $h [electronic resource] : $b achieving competitive advantage through wireless technology / $c Alex Michael and Ben Salter.
250 $a 1st ed.
260 $a Amsterdam : $b Elsevier BH, $c 2006.
300 $a x, 237 p. : $b ill.
500 $a Includes index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Cell phone services industry. $3 715996
650 0 $a Target marketing. $3 571369
650 0 $a Wireless communication systems. $3 562740
650 0 $a Internet marketing. $3 559675
655 4 $a Electronic books. $2 local $3 554714
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