國立虎尾科技大學 |

Lead Community Fundraising = Successfully Connecting People Digitally /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Lead Community Fundraising/ by Linda Mareen Neugebauer, Irene Zanko.
其他題名:	Successfully Connecting People Digitally /
作者:	Neugebauer, Linda Mareen.
其他作者:	Zanko, Irene.
面頁冊數:	XV, 188 p. 64 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Nonprofit organizations. -
電子資源:	https://doi.org/10.1007/978-3-030-77849-1
ISBN:	9783030778491

Lead Community Fundraising = Successfully Connecting People Digitally /
Neugebauer, Linda Mareen.

Lead Community FundraisingSuccessfully Connecting People Digitally /[electronic resource] :by Linda Mareen Neugebauer, Irene Zanko. - 1st ed. 2021. - XV, 188 p. 64 illus., 10 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Chapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community fundraising works: the multi-cycle -- Chapter 8. This is how lead community fundraising works: the how to do guide -- Chapter 9. This is how lead community fundraising works: the team -- Chapter 10. This works in lead community fundraising: more than 20 international examples -- Chapter 11. The most important information -- Chapter 12. And what's next?.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

ISBN: 9783030778491

Standard No.: 10.1007/978-3-030-77849-1doiSubjects--Topical Terms:

654254
Nonprofit organizations.

LC Class. No.: HD62.6

Dewey Class. No.: 658.048

Lead Community Fundraising = Successfully Connecting People Digitally /
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