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A social strategy : = how we profit ...

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Piskorski, Mikolaj Jan.

A social strategy : = how we profit from social media /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A social strategy :/ Mikolaj Jan Piskorski.
Reminder of title:	how we profit from social media /
Author:	Piskorski, Mikolaj Jan.
Published:	Princeton, New Jersey :Princeton University Press, : c2014.,
Description:	xii, 275 p. :ill., map ; : 24 cm.;
Subject:	Internet marketing. -
ISBN:	9780691153391 :

A social strategy : = how we profit from social media /
Piskorski, Mikolaj Jan.

A social strategy :how we profit from social media /Mikolaj Jan Piskorski. - Princeton, New Jersey :Princeton University Press,c2014. - xii, 275 p. :ill., map ;24 cm.

Includes bibliographical references (p. [263]-266) and index.

The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.

ISBN: 9780691153391 :NT914

LCCN: 2013035547Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .P57 2014

Dewey Class. No.: 658.8/72

A social strategy : = how we profit from social media /
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005 20141006091112.0
008 141009s2014 njuab 001 0 eng
010 $a 2013035547
020 $a 9780691153391 : $c NT914
035 $a 00040923
040 $a DLC $b eng $c DLC $d D LC $d NFU $e rda
041 0 # $a eng
042 $a pcc
050 0 0 $a HF5415.1265 $b .P57 2014
082 0 0 $2 23 $a 658.8/72
100 1 $a Piskorski, Mikolaj Jan. $3 982531
245 1 2 $a A social strategy : $b how we profit from social media / $c Mikolaj Jan Piskorski.
260 # $a Princeton, New Jersey : $c c2014. $b Princeton University Press,
300 $a xii, 275 p. : $b ill., map ; $c 24 cm.
504 $a Includes bibliographical references (p. [263]-266) and index.
505 0 # $a The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Social media $x Economic aspects. $3 804875
650 # 0 $a Online social networks $x Economic aspects. $3 777390

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E040923

圖書館3F 書庫

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一般圖書

658.872 P677 2014

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1 records • Pages 1 •
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