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A social strategy : = how we profit ...
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Piskorski, Mikolaj Jan.
A social strategy : = how we profit from social media /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
A social strategy :/ Mikolaj Jan Piskorski.
其他題名:
how we profit from social media /
作者:
Piskorski, Mikolaj Jan.
出版者:
Princeton, New Jersey :Princeton University Press, : c2014.,
面頁冊數:
xii, 275 p. :ill., map ; : 24 cm.;
標題:
Internet marketing. -
ISBN:
9780691153391 :
A social strategy : = how we profit from social media /
Piskorski, Mikolaj Jan.
A social strategy :
how we profit from social media /Mikolaj Jan Piskorski. - Princeton, New Jersey :Princeton University Press,c2014. - xii, 275 p. :ill., map ;24 cm.
Includes bibliographical references (p. [263]-266) and index.
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
ISBN: 9780691153391 :NT914
LCCN: 2013035547Subjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265 / .P57 2014
Dewey Class. No.: 658.8/72
A social strategy : = how we profit from social media /
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