國立虎尾科技大學 |

登入

回首頁

User-generated content and its impac...

SpringerLink (Online service)

User-generated content and its impact on branding = how users and communities create and manage brands in social media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	User-generated content and its impact on branding/ by Severin Dennhardt.
其他題名:	how users and communities create and manage brands in social media /
作者:	Dennhardt, Severin.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
面頁冊數:	xiii, 129 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Internet marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-02350-8
ISBN:	9783658023508 (electronic bk.)

User-generated content and its impact on branding = how users and communities create and manage brands in social media /
Dennhardt, Severin.

User-generated content and its impact on brandinghow users and communities create and manage brands in social media /[electronic resource] :by Severin Dennhardt. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xiii, 129 p. :ill., digital ;24 cm.

ISBN: 9783658023508 (electronic bk.)Subjects--Topical Terms:

559675
Internet marketing.

Dewey Class. No.: 658.872

User-generated content and its impact on branding = how users and communities create and manage brands in social media /
LDR:00840nam a2200241 a 4500 001 804206
003 DE-He213
005 20140402143014.0
006 m d
007 cr nn 008maaau
008 150611s2014 gw s 0 eng d
020 $a 9783658023508 (electronic bk.)
020 $a 9783658023492 (paper)
035 $a 978-3-658-02350-8
040 $a GP $c GP
041 0 $a eng
082 0 4 $a 658.872 $2 23
090 $a HF5415.1265 $b .D399 2014
100 1 $a Dennhardt, Severin. $3 1020035
245 1 0 $a User-generated content and its impact on branding $h [electronic resource] : $b how users and communities create and manage brands in social media / $c by Severin Dennhardt.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2014.
300 $a xiii, 129 p. : $b ill., digital ; $c 24 cm.
650 0 $a Internet marketing. $3 559675
650 0 $a Branding (Marketing) $3 568096
650 0 $a User-generated content. $3 784656
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-02350-8
950 $a Business and Economics (Springer-11643)

筆 0 讀者評論

多媒體

評論

Export

取書館別