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Myths of social media : = dismiss the misconceptions and use social media effectively in business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Myths of social media :/ Michelle Carvill, Ian MacRae.
Reminder of title:	dismiss the misconceptions and use social media effectively in business /
remainder title:	Dismiss the misconceptions and use social media effectively in business
Author:	Carvill, Michelle,
other author:	MacRae, Ian
Description:	1 online resource (241 p.)
Subject:	Internet marketing. -
Online resource:	https://portal.igpublish.com/iglibrary/search/KOGANB0002048.html
ISBN:	9780749498719

Myths of social media : = dismiss the misconceptions and use social media effectively in business /
Carvill, Michelle,1969-

Myths of social media :dismiss the misconceptions and use social media effectively in business /Dismiss the misconceptions and use social media effectively in businessMichelle Carvill, Ian MacRae. - 1 online resource (241 p.) - Business myths. - Business myths..

Includes bibliographical references and index.

Myths of social media: dismiss the misconceptions, side-step the slip-ups and use social media effectively in business -- Dedication -- Contents -- Myth 1. Social media is a waste of time -- Myth 2. Social media is free -- Myth 3. All social networks do the same thing -- Myth 4. Social media can replace your business website -- Myth 5. It's not possible to measure social media ROI -- Myth 6. Social media activity is purely a marketing function -- Myth 7. Social media marketing is a dark art -- Myth 8. Sharing more content is always better -- Myth 9. Social media cannot be done well in-house -- Myth 10. Social media is purely for broadcasting -- Myth 11. Social media replaces real-life networking -- Myth 12. Social media means my business has to be available 24/7 -- Myth 13. Social media is no use for internal communications -- Myth 14. Social media is full of #fakenews -- Myth 15. It's not worth responding to criticism on social media -- Myth 16. Social media is for posting pictures of your breakfast -- Myth 17. Oversharing on social media can reveal trade secrets -- Myth 18. People on social media will appreciate my tipsy humour -- Myth 19. Digital natives are all social media experts -- Myth 20. Social media influencers are a new phenomenon -- Myth 21. People have different personalities on social media -- Myth 22. Personal information on social media should not be used by businesses -- Myth 23. Social media is just for talking to customers -- Myth 24. Being active on social media lets me control my digital footprint -- Myth 25. Social networks will protect my data -- Myth 26. Social media is the best source of information -- Myth 27. Social media isn't that influential -- Myth 28. Social media produces information bubbles -- Glossary -- Index.

Access restricted to authorized users and institutions.

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Mode of access: World Wide Web.

ISBN: 9780749498719Subjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Myths of social media : = dismiss the misconceptions and use social media effectively in business /
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