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Ethical AI and data management strategies in marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ethical AI and data management strategies in marketing/ Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors.
remainder title:	Ethical artificial intelligence and data management strategies in marketing
other author:	Sharma, Sandhir.
Published:	Hershey, Pennsylvania :IGI Global, : 2024.,
Description:	1 online resource (xii, 293 p.)
Subject:	Marketing - Technological innovations. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6660-8
ISBN:	9798369366622

Ethical AI and data management strategies in marketing
Ethical AI and data management strategies in marketing[electronic resource] /Ethical artificial intelligence and data management strategies in marketingShefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (xii, 293 p.)

Includes bibliographical references and index.

Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation.

"In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of datagovernance and ethical frameworks.Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing."--

Mode of access: World Wide Web.

ISBN: 9798369366622Subjects--Topical Terms:

573344
Marketing
--Technological innovations.Subjects--Index Terms:

Artificial Intelligence Enabled Customer Experience.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265 / .E84 2024eb

Dewey Class. No.: 658.8

Ethical AI and data management strategies in marketing
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260 $a Hershey, Pennsylvania : $b IGI Global, $c 2024.
300 $a 1 online resource (xii, 293 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation.
520 3 $a "In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of datagovernance and ethical frameworks.Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Technological innovations. $3 573344
650 0 $a Internet marketing. $3 559675
650 0 $a Artificial intelligence. $3 559380
653 $a Artificial Intelligence Enabled Customer Experience.
653 $a Artificial Intelligence in Marketing.
653 $a Consumer Privacy.
653 $a Data Governance.
653 $a Data Privacy Standards.
653 $a Database Management.
653 $a Digital Platforms.
653 $a Ethical Marketing.
653 $a Marketing Analytics.
653 $a Online Advertising Standards.
653 $a Online Consumer Psychology.
653 $a Societal Ethics.
653 $a Sustainable Governance.
653 $a Technology Ethics.
653 $a Virtual Assistance.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Sharma, Sandhir. $3 1498443
700 1 $a Rojhe, Kuldeep. $3 1498444
700 1 $a Nayyar, Varun. $3 1498445
700 1 $a Saluja, Shefali, $d 1991- $3 1498446
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369366608
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6660-8