Marketing - Technological innovations.
Overview
| Works: | 13 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Marketing and sales in the metaverse = understanding and profiting from the metaverse : an introduction for businesses /
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Data-driven customer engagement = mastering martech strategies for success /
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The martech handbook : = build a technology stack to attract and retain customers /
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Marketing strategy in the digital age = applying kotler's strategies to digital marketing /
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The end of marketing : = humanizing your brand in the age of social media and AI /
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Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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Innovation in pricing = contemporary theories and best practices /
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Transmedia marketing = from film and tv to games and digital media /
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