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Innovation in pricing = contemporary...
~
Hinterhuber, Andreas.
Innovation in pricing = contemporary theories and best practices /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Innovation in pricing/ edited by Andreas Hinterhuber and Stephan Liozu.
其他題名:
contemporary theories and best practices /
其他作者:
Hinterhuber, Andreas.
出版者:
Abingdon, Oxon :Routledge, : 2013.,
面頁冊數:
xix, 416 p. :ill. :
標題:
Pricing. -
電子資源:
Click here to view
ISBN:
9780203085684 (e-book : PDF)
Innovation in pricing = contemporary theories and best practices /
Innovation in pricing
contemporary theories and best practices /[electronic resource] :edited by Andreas Hinterhuber and Stephan Liozu. - Abingdon, Oxon :Routledge,2013. - xix, 416 p. :ill.
Includes bibliographical references and index.
pt. 1. Introduction -- pt. 2. Innovation in organizing the pricing function -- pt. 3. Innovation in pricing strategy -- pt. 4. Innovation in pricing tactics -- pt. 5. Psychological aspects of pricing -- pt. 6. The next frontier.
Mode of access: World Wide Web.
ISBN: 9780203085684 (e-book : PDF)Subjects--Topical Terms:
565614
Pricing.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5416.5 / .I586 2013
Dewey Class. No.: 658.816 / I584
Innovation in pricing = contemporary theories and best practices /
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Click here to view
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