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Internationalization of sport events through branding opportunities

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internationalization of sport events through branding opportunities/ Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors.
其他作者:	Singh, Amandeep,
出版者:	Hershey, Pennsylvania :IGI Global, : 2025.,
面頁冊數:	1 online resource (xxxviii, 379 p.)
標題:	Branding (Marketing) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4038-7
ISBN:	9798369340394

Internationalization of sport events through branding opportunities
Internationalization of sport events through branding opportunities[electronic resource] /Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxxviii, 379 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Foreword -- Preface -- Chapter 1. Is Predicting a Win in Esports Possible?: Marketing Opportunities of the Overwatch League Phenomenon -- Chapter 2. Addictive Product Endorsement by Celebrity Sports Players: Effect on Celebrity Personality and Consumers' Purchasing Intention -- Chapter 3. The Impact of Exercise on Mental Health -- Chapter 4. Internationalization of Sports Events Through Branding Opportunities -- Chapter 5. Examine the Significance of Sport Sponsorshipin Sports Marketing: A Descriptive Study -- Chapter 6. Metaverse: Transforming the Sports Experience -- Chapter 7. The Sport Metaverse: A Deep Dive into the Transformation of Sports Events -- Chapter 8. The Power of Social Media in Internationalizing Sports Events -- Chapter 9. Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events - Insights From India's Sporting Landscape -- Chapter 10. The Metaverse Touchdown Revolutionizing Sporting Events -- Chapter 11. Congruence Across Sport Celebrities and Sport Events -- Chapter 12. Sports Marketing in Metaverse: Is It Sporty Enough? -- Chapter 13. How the Congruence Between Brand and Event Influence Sport Consumer Behavioral Intentions -- Chapter 14. Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management -- Chapter 15. Online Fraud Forensics: A Contemporary Research Exploration -- Chapter 16. Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis on Current Trends and Issues -- Compilation of References -- About the Contributors -- Index.

"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more."--

Mode of access: World Wide Web.

ISBN: 9798369340394Subjects--Topical Terms:

568096
Branding (Marketing)
Subjects--Index Terms:

Branding Opportunities.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1255 / .I57 2025eb

Dewey Class. No.: 794.8068/8

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