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Advancing the marketing technology (MarTech) revolution

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advancing the marketing technology (MarTech) revolution/ Minh Tung Tran.
other author:	Tran, Minh Tung,
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
Description:	1 online resource (xv, 314 p.) :ill. :
Subject:	Marketing - Technological innovations. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4361-6
ISBN:	9798369343623

Advancing the marketing technology (MarTech) revolution
Advancing the marketing technology (MarTech) revolution[electronic resource] /Minh Tung Tran. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xv, 314 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index.

"As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing theirmarketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the worldof MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."--

Mode of access: World Wide Web.

ISBN: 9798369343623Subjects--Topical Terms:

573344
Marketing
--Technological innovations.Subjects--Index Terms:

Content Marketing Technology.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .A38 2025eb

Dewey Class. No.: 658.800285

Advancing the marketing technology (MarTech) revolution
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300 $a 1 online resource (xv, 314 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index.
520 3 $a "As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing theirmarketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the worldof MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Technological innovations. $3 573344
653 $a Content Marketing Technology.
653 $a Customer Relationship Management (CRM) Technology.
653 $a Data Analytics and Reporting Technology.
653 $a Email Marketing Technology.
653 $a Influencer Marketing Technology.
653 $a Marketing Automation Technology.
653 $a Mobile Marketing Technology.
653 $a Search Engine Optimization (SEO) Technology.
653 $a Social Media Marketing Technology.
653 $a The Future of MarTech.
653 $a Transforming Marketing with MarTech.
653 $a Video Marketing Technology.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Tran, Minh Tung, $d 1981- $3 1498596
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369343616
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1132736
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4361-6