國立虎尾科技大學 |

Advancing the marketing technology (MarTech) revolution

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advancing the marketing technology (MarTech) revolution/ Minh Tung Tran.
其他作者:	Tran, Minh Tung,
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
面頁冊數:	1 online resource (xv, 314 p.) :ill. :
標題:	Marketing - Technological innovations. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4361-6
ISBN:	9798369343623

Advancing the marketing technology (MarTech) revolution
Advancing the marketing technology (MarTech) revolution[electronic resource] /Minh Tung Tran. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xv, 314 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index.

"As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing theirmarketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the worldof MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."--

Mode of access: World Wide Web.

ISBN: 9798369343623Subjects--Topical Terms:

573344
Marketing
--Technological innovations.Subjects--Index Terms:

Content Marketing Technology.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .A38 2025eb

Dewey Class. No.: 658.800285

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520 3 $a "As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing theirmarketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the worldof MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."-- $c Provided by publisher.
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653 $a Content Marketing Technology.
653 $a Customer Relationship Management (CRM) Technology.
653 $a Data Analytics and Reporting Technology.
653 $a Email Marketing Technology.
653 $a Influencer Marketing Technology.
653 $a Marketing Automation Technology.
653 $a Mobile Marketing Technology.
653 $a Search Engine Optimization (SEO) Technology.
653 $a Social Media Marketing Technology.
653 $a The Future of MarTech.
653 $a Transforming Marketing with MarTech.
653 $a Video Marketing Technology.
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700 1 $a Tran, Minh Tung, $d 1981- $3 1498596
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