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The end of marketing : = humanizing your brand in the age of social media and AI /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The end of marketing :/ Carlos Gil ; [foreword by Brian Solis].
其他題名:	humanizing your brand in the age of social media and AI /
其他題名:	Humanizing your brand in the age of social media and AI
作者:	Gil, Carlos,
面頁冊數:	1 online resource (241 p.)
標題:	Marketing. -
電子資源:	https://portal.igpublish.com/iglibrary/search/KOGANB0002010.html
ISBN:	9780749497576

The end of marketing : = humanizing your brand in the age of social media and AI /
Gil, Carlos,

The end of marketing :humanizing your brand in the age of social media and AI /Humanizing your brand in the age of social media and AICarlos Gil ; [foreword by Brian Solis]. - 1st ed. - 1 online resource (241 p.)

Includes bibliographical references (page 219) and index.

The end of marketing: humanizing your brand in the age of social media and AI -- Contents -- ABOUT THE AUTHOR -- Acknowledgements -- Foreword : This is the end of what was and the beginning of what's next -- 01. Marketing is dead -- 02. Stranded in a digital ocean -- 03. How to be savage AF - like Randy -- 04. Don't be mad at Facebook; you just suck at marketing -- 05. Swipe right: sales and marketing is no different from finding your match on Tinder -- 06. Growth hacking your way to greatness -- 07. Marketing lessons from social media giants DJ Khaled and Kim Kardashian West -- 08. Transforming your advocates into the faces of your brand -- 09. Judgment day: the battle of AI versus humans -- 10. The power of personality and persuasion -- 11. Bringing it all together -- 12. The new frontier -- Index.

Access restricted to authorized users and institutions.

SHORTLISTED: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

Mode of access: World Wide Web.

ISBN: 9780749497576Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

The end of marketing : = humanizing your brand in the age of social media and AI /
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520 3 $a SHORTLISTED: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
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