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Ecommerce Reimagined = Retail and Ecommerce in China /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ecommerce Reimagined/ by Sharon Gai.
其他題名:	Retail and Ecommerce in China /
作者:	Gai, Sharon.
面頁冊數:	XVI, 172 p. 82 illus., 80 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Asian Economics. -
電子資源:	https://doi.org/10.1007/978-981-19-0003-7
ISBN:	9789811900037

Ecommerce Reimagined = Retail and Ecommerce in China /
Gai, Sharon.

Ecommerce ReimaginedRetail and Ecommerce in China /[electronic resource] :by Sharon Gai. - 1st ed. 2022. - XVI, 172 p. 82 illus., 80 illus. in color.online resource.

1. Setting the Scene -- 2. Frameworks and concepts -- 3. Emerging trends -- 4. Application.

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

ISBN: 9789811900037

Standard No.: 10.1007/978-981-19-0003-7doiSubjects--Topical Terms:

1107724
Asian Economics.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Ecommerce Reimagined = Retail and Ecommerce in China /
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