國立虎尾科技大學 |

Market driven political advertising = social, digital and mobile marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market driven political advertising/ by Andrew Hughes.
其他題名:	social, digital and mobile marketing /
作者:	Hughes, Andrew.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xiii, 137 p. :digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Advertising, Political. -
標題:	Great Britain - Politics and government - 1997- -
電子資源:	http://dx.doi.org/10.1007/978-3-319-77730-6
ISBN:	9783319777306

Market driven political advertising = social, digital and mobile marketing /
Hughes, Andrew.

Market driven political advertisingsocial, digital and mobile marketing /[electronic resource] :by Andrew Hughes. - Cham :Springer International Publishing :2018. - xiii, 137 p. :digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

ISBN: 9783319777306

Standard No.: 10.1007/978-3-319-77730-6doiSubjects--Topical Terms:

555218
Advertising, Political.
Subjects--Geographical Terms:

556459
Great Britain
--Politics and government--1997-

LC Class. No.: JF2112.A4

Dewey Class. No.: 324.73

Market driven political advertising = social, digital and mobile marketing /
LDR:02275nam a2200325 a 4500 001 926879
003 DE-He213
005 20181228095632.0
006 m d
007 cr nn 008maaau
008 190626s2018 gw s 0 eng d
020 $a 9783319777306 $q (electronic bk.)
020 $a 9783319777290 $q (paper)
024 7 $a 10.1007/978-3-319-77730-6 $2 doi
035 $a 978-3-319-77730-6
040 $a GP $c GP
041 0 $a eng
050 4 $a JF2112.A4
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
082 0 4 $a 324.73 $2 23
090 $a JF2112.A4 $b H893 2018
100 1 $a Hughes, Andrew. $3 1205805
245 1 0 $a Market driven political advertising $h [electronic resource] : $b social, digital and mobile marketing / $c by Andrew Hughes.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2018.
300 $a xiii, 137 p. : $b digital ; $c 24 cm.
490 1 $a Palgrave studies in political marketing and management
505 0 $a 1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
520 $a Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
650 0 $a Advertising, Political. $3 555218
650 0 $a Marketing $x Political aspects. $3 937356
650 0 $a Internet marketing. $3 559675
650 0 $a Social media. $3 780265
650 0 $a Public relations. $3 557567
650 0 $a Communication in politics. $3 556396
650 0 $a Business. $3 558617
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Online Marketing/Social Media. $3 1104609
650 2 4 $a Corporate Communication/Public Relations. $3 1102112
650 2 4 $a British Politics. $3 1107326
650 2 4 $a US Politics. $3 1105233
651 0 $a Great Britain $x Politics and government $y 1997- $3 556459 $3 727295
651 0 $a United States $x Defenses $x Mathematical models. $3 528513
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Palgrave studies in political marketing and management. $3 1109609
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-77730-6
950 $a Business and Management (Springer-41169)