Understanding brands
Cheverton, Peter.

 

  • Understanding brands
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Understanding brands/ Peter Cheverton.
    作者: Cheverton, Peter.
    其他作者: Cheverton, Peter.
    出版者: London ;Kogan Page, : 2006.,
    面頁冊數: x, 139 p. :ill. :
    附註: "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
    標題: Product management. -
    電子資源: Click to View
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