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Understanding brands
~
Cheverton, Peter.
Understanding brands
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Understanding brands/ Peter Cheverton.
作者:
Cheverton, Peter.
其他作者:
Cheverton, Peter.
出版者:
London ;Kogan Page, : 2006.,
面頁冊數:
x, 139 p. :ill. :
附註:
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
標題:
Product management. -
電子資源:
Click to View
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London ;Kogan Page,2006. - x, 139 p. :ill. - Creating success. - Creating success..
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
560736
Product management.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD69.B7 / U53 2006
Dewey Class. No.: 658.8/27
Understanding brands
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Click to View
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