Product management.
Overview
| Works: | 96 works in 43 publications in 43 languages | |
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Titles
The design of things to come = how ordinary people create extraordinary products /
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Brand failures = the truth about the 100 biggest branding mistakes of all time /
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Product lifecycle management : = 21st century paradigm for product realisation /
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New product development = from initial idea to product management /
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Growing Modular = Mass Customization of Complex Products, Services and Software /
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Product Lifecycle Management = 21st Century Paradigm for Product Realisation /
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Managing the dynamics of new product development processes = a new product lifecycle management paradigm /
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Materials and innovative product development = using common sense /
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The pursuit of new product development : = the business development process /
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The essential persona lifecycle = your guide to building and using personas /
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Software product management and pricing : = key success factors for software organizations /
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Product lifecycle management = 21st century paradigm for product realisation /
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Rules for revolutionaries : = the capitalist manifesto for creating and marketing new products and services /
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Eating the big fish = how challenger brands can compete against brand leaders /
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Branding and sustainable competitive advantage = building virtual presence /
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Eating the big fish : = how challenger brands can compete against brand leaders /
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Software product management and pricing = key success factors for software organizations /
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Product information management for mass customization = connecting customer, front-office and back-office for fast and efficient customization /
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Design reuse in product development modeling, analysis and optimization
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The persona lifecycle = keeping people in mind throughout product design /
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The pursuit of new product development = the business development process /
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Innovation and product management = a holistic and practical approach to uncertainty reduction /
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Vertical brand portfolio management = strategies for integrated brand management between manufacturers and retailers /
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Through-life engineering services = motivation, theory, and practice /
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Empowering brands with customer integration = classification, benefits and success factors /
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Product lifecycle management.. Volume 2,. The devil is in the details
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Brand page attachment = an empirical study on Facebook users' attachment to brand pages /
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Business project management and marketing = mastering business markets /
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Supply chain configuration = concepts, solutions, and applications /
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Building brand equity and consumer trust through radical transparency practices /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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The product manager's toolkit = methodologies, processes, and tasks in technology product management /
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Product lifecycle management.. Volume 1,. 21st century paradigm for product realisation /
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Building brand equity and consumer trust through radical transparency practices
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Grow the core = how to focus on your core business for brand success /
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Design for profitability : = guidelines to cost effectively manage the development process of complex products /
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Software product management = finding the right balance for YourProduct Inc. /
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Project management in product development = leadership skills and management techniques to deliver great products /
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Strategic retail management and brand management = trends, tactics, and examples /
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Global brand integrity management = how to protect your product in today's competitive environment /
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Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably /
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Product innovation : = leading change through integrated product development /
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Performance measurement in the 21st century = from performance measurement to performance management /
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New product development = from initial idea to product management /
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Competitive identity = the new brand management for nations, cities and regions /
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Business-to-business brand management = theory, research and executive case study exercises /
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Branded entertainment = product placement and brand strategy in the entertainment business /
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Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
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Competitive semiconductor product management = navigating the future of semiconductor technology in the AI era /
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Navigating the product galaxy = a practical handbook for product managers /
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