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Branded entertainment = product plac...

ProQuest (Firm)

Branded entertainment = product placement and brand strategy in the entertainment business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Branded entertainment/ Jean-Marc Lehu.
其他題名:	product placement and brand strategy in the entertainment business /
作者:	Lehu, Jean-Marc.
出版者:	London :Kogan Page, : 2007.,
面頁冊數:	ix, 266 p.
標題:	Product management. -
電子資源:	Click to View

Branded entertainment = product placement and brand strategy in the entertainment business /
Lehu, Jean-Marc.

Branded entertainmentproduct placement and brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

560736
Product management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF6146.P78 / L44 2007

Branded entertainment = product placement and brand strategy in the entertainment business /
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