國立虎尾科技大學 |

Digital product management = frameworks -- tools -- cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital product management/ edited by Sascha Hoffmann.
其他題名:	frameworks -- tools -- cases /
其他作者:	Hoffmann, Sascha.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2024.,
面頁冊數:	xxiv, 357 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-44276-7
ISBN:	9783658442767

Digital product management = frameworks -- tools -- cases /
Digitales Produktmanagement.English

Digital product managementframeworks -- tools -- cases /[electronic resource] :edited by Sascha Hoffmann. - Wiesbaden :Springer Fachmedien Wiesbaden :2024. - xxiv, 357 p. :ill. (some col.), digital ;24 cm.

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager -- Product sense -- Product leadership -- Alignment -- Product evangelizing and storytelling -- Product owner and scrum master -- User experience -- Data analytics -- Product organizations -- Agile frameworks.

The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner) In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, Founder and Managing Director of digitale-leute.de & deutschestartups.de "The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO Kleinanzeigen From the Content User-centered Product Visions; Product Strategy; Objectives and Key Results (OKR); Product Roadmaps; Product Discovery; Validation of Product Ideas; Product Delivery; Growth; Product Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership; Alignment; Product Evangelizing and Storytelling; Product Owner and Scrum Master; User Experience; Data Analytics; Product Organizations; Agile Frameworks About the Editor Sascha Hoﬀmann is Professor of Online Management at Fresenius University of Applied Sciences. Previously, he was Director Business Development at XING and Head of Product Management at blau Mobilfunk (blau.de)

ISBN: 9783658442767

Standard No.: 10.1007/978-3-658-44276-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415.15

Dewey Class. No.: 658.5

Digital product management = frameworks -- tools -- cases /
LDR:03409nam a22003375a 4500 001 1134632
003 DE-He213
005 20240901130230.0
006 m d
007 cr nn 008maaau
008 241213s2024 gw s 0 eng d
020 $a 9783658442767 $q (electronic bk.)
020 $a 9783658442750 $q (paper)
024 7 $a 10.1007/978-3-658-44276-7 $2 doi
035 $a 978-3-658-44276-7
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.15
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.5 $2 23
090 $a HF5415.15 $b .D574 2024
130 0 $a Digitales Produktmanagement. $l English $3 1456204
245 1 0 $a Digital product management $h [electronic resource] : $b frameworks -- tools -- cases / $c edited by Sascha Hoffmann.
260 $a Wiesbaden : $c 2024. $b Springer Fachmedien Wiesbaden : $b Imprint: Springer,
300 $a xxiv, 357 p. : $b ill. (some col.), digital ; $c 24 cm.
347 $a text file $b PDF $2 rda
505 0 $a User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager -- Product sense -- Product leadership -- Alignment -- Product evangelizing and storytelling -- Product owner and scrum master -- User experience -- Data analytics -- Product organizations -- Agile frameworks.
520 $a The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner) In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, Founder and Managing Director of digitale-leute.de & deutschestartups.de "The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO Kleinanzeigen From the Content User-centered Product Visions; Product Strategy; Objectives and Key Results (OKR); Product Roadmaps; Product Discovery; Validation of Product Ideas; Product Delivery; Growth; Product Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership; Alignment; Product Evangelizing and Storytelling; Product Owner and Scrum Master; User Experience; Data Analytics; Product Organizations; Agile Frameworks About the Editor Sascha Hoﬀmann is Professor of Online Management at Fresenius University of Applied Sciences. Previously, he was Director Business Development at XING and Head of Product Management at blau Mobilfunk (blau.de)
650 1 4 $a Marketing. $3 557931
650 0 $a Product management. $3 560736
700 1 $a Hoffmann, Sascha. $e editor. $3 1312583
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-44276-7
950 $a Business and Management (SpringerNature-41169)