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Innovation and product management = a holistic and practical approach to uncertainty reduction /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovation and product management/ by Kurt Gaubinger ... [et al.].
Reminder of title:	a holistic and practical approach to uncertainty reduction /
other author:	Gaubinger, Kurt.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2015.,
Description:	xvi, 327 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Production management. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-54376-0
ISBN:	9783642543760 (electronic bk.)

Innovation and product management = a holistic and practical approach to uncertainty reduction /
Innovation and product managementa holistic and practical approach to uncertainty reduction /[electronic resource] :by Kurt Gaubinger ... [et al.]. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xvi, 327 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

ISBN: 9783642543760 (electronic bk.)

Standard No.: 10.1007/978-3-642-54376-0doiSubjects--Topical Terms:

566447
Production management.

LC Class. No.: TS155

Dewey Class. No.: 658.514

Innovation and product management = a holistic and practical approach to uncertainty reduction /
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