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Eating the big fish = how challenger...
~
Morgan, Adam, (1969-)
Eating the big fish = how challenger brands can compete against brand leaders /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Eating the big fish/ Adam Morgan.
其他題名:
how challenger brands can compete against brand leaders /
作者:
Morgan, Adam,
出版者:
Hoboken, N.J. :Wiley, : c2009.,
面頁冊數:
1 online resource :ill. (some col.) :
標題:
Product management. -
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781118257944
ISBN:
9781118257944 (electronic bk.)
Eating the big fish = how challenger brands can compete against brand leaders /
Morgan, Adam,1969-
Eating the big fish
how challenger brands can compete against brand leaders /[electronic resource] :Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. :Wiley,c2009. - 1 online resource :ill. (some col.)
Includes bibliographical references (p. 315-319) and index.
ISBN: 9781118257944 (electronic bk.)Subjects--Topical Terms:
560736
Product management.
LC Class. No.: HF5415.15 / .M67 2009eb
Dewey Class. No.: 658.8/27
Eating the big fish = how challenger brands can compete against brand leaders /
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how challenger brands can compete against brand leaders /
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Includes bibliographical references (p. 315-319) and index.
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http://onlinelibrary.wiley.com/book/10.1002/9781118257944
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